Tamasu Butterfly: “Success has a name“
Timo BollOn December 19, 1950 Hikosuke Tamasu founded Tamasu Co., Ltd.
in the small town of Yanai City, Japan. This was the beginning of a
company career which is almost unique in table tennis.
The company founder Tamasu was a renowned international for Japan at
his time. He fulfilled his dream of a lifetime when half a century ago
he made his hobby his profession. At that time he could hardly imagine
that he would make Butterfly the leading brand worldwide.
Support individuality
But creativity, durability and a profound technical knowledge meant
success. Over and over again he looked for new possibilities in order
to optimise techniques by innovative playing material. Each player is
different. Each one has his strength and weakness. By offering
individual playing material I wanted to help players right from the
beginning to emphasise their individuality he describes his company
philosophy. The breakthrough came 1960 resp. 1962 when Butterfly
ALLROUND D 13 resp. TEMPEST D 13 was introduced. The greatest success,
however, was the introduction of SRIVER in 1967, which is one of the
world wide most used rubbers. Eventhough thus rubber won more than 30
world championships it is constantly been improved in order to cope
with changes in the game.
0wn research center
Since 1983 Butterfly has its own training and research center in Tokyo
in which highly qualified scientist co-perate with world class players
and coaches for the development of rubber and blade technology. Since
many years Butterfly rubbers and blades are used by more than half of
the participants at World and European Championships.
Living table tennis
Mr. Tamasu is convinced that table tennis keeps young and fit. Table
tennis really is a life time sport and ideal specially for older people
he adds. Even today Mr. Tamasu travels around the globe in order to
promote his beloved sport. There is almost no country on this earth
which does not have friendly relations with Butterfly.
By the way, friendship and peace. Due to his horrible experiences
during WW II Mr. Tamasu chose BUTTERFLY deliberately as company name
because this stands for peace, spring time.
Planning the future
Ten years ago H. Tamasu appointed his son Kimihiko Tamasu new managing
director who now carries the company on based on the Butterfly company
philosophy. Today some 150 staff members work for Butterfly worldwide.
Since 33 years in Moers
Tamasu Butterfly Europa GmbH was founded in 1973 in Moers, Germany, and
contributes to Butterfly $B!G(Bsworldwide success eversince. It has
distributors in almost every European country. This subsidiary creates
its own line of textiles, tables and other accessories. All these
products are sold worldwide.
Focus on young players
Two of the most promissing young European players, Timo Boll and
Michael Maze, have long term contracts with Butterfly. Many European
coaches will support Mario Amizic to find more talented players for
Butterfly. Apart from those youngsters Butterfly has many experienced
world class players, such as Kong Ling Hui, Kim Taek Soo, Zoran
Primorac, Werner Schlager, Christophe Legout, Zhang Yining, Liu Jia or
Tamara Boros.
Quality and service
Rubbers and blades are certainly Butterfly main products. But also in
other fields, such as textiles, accessories, tables etc. Butterfly
offer a wide range of high quality equipment. (Quality and service come
first is Butterfly motto).
No fear of the future
The table tennis industry is obviously aware of the decreasing number
of players. Tamasu: still table tennis is an attractive game for kids
and adolescents. Associations, clubs, industry but also professional
clubs and players are asked to stop this negative trend.